WW+KN and non-EU online sellers using electronic marketplaces

Online sellers resident in a non-EU country are often subject to different regulations compared to their EU-based counterparts.

A simple VAT registration is no longer sufficient for some electronic marketplaces such as those of Zalando or OTTO.

The alternative of setting up an EU-based entity and the subsequent compliance implications should be assessed carefully.

Experience shows that it is worth comparing the planned turnover and income to the cost and effort required to fulfil ongoing tax compliance in advance.

This step could be the key to a business venture’s viability.